P1racenews AI automatic summary:
Q&A: NASCAR executive talks expansion into Brazil
“As of 2023, GT Sprint Race has partnered with NASCAR and is now known as NASCAR Brasil Sprint Race. Brazil has been a topic of discussion for a possible Cup race outside of the US, partly due to Nelson Piquet Jr., the only Brazilian to win a NASCAR race at a national level. NASCAR’s Chief International Officer, Chad Seigler, emphasizes the importance of Brazil as a market and the long-term relationship with the country. The growth of NASCAR’s International Department over the years shows the company’s commitment to international expansion and supporting that growth. The passion for ‘NASCAR-style’ racing in Europe has also encouraged NASCAR to explore opportunities beyond North America. Each market is viewed differently, with Canada being a developed market and Europe having a significant history in motorsport.”